Sally is an experienced speaker who loves to encourage and entertain others. She is active in Toastmasters International and is a 2012 graduate of Christian Communicators.


We had so many wonderful comments about you and your class on our evaluations. We hope you’ll be able to join us again next summer.

Blessings, Lindy Jacobs, OCW Summer Conference Director


I loved this class so much that I took it twice!

Sally does a great job explaining the concepts of Plot, Character, Theme, and Voice. She is very clear in what works and what doesn’t, what sells and what doesn’t, what’s objective and what’s subjective.

The class will transform your whole writing for the better.

Sally’s feedback as well as that of the other class members is priceless.

I can wholeheartedly recommend this class to everybody who’s willing to take a critical look at their own work and, if needed, de- and reconstruct it.

~ Franziska

The following is a list of some of the conferences at which she has spoken:


Hello Sally,

I hope you realize how much wisdom and knowledge you imparted during your time at the wik13 conference in Birmingham. I was just processing the evaluations and thought you might like to see some of the comments that were specifically about your sessions. These were in response to the questions that asked what their favorite session was or what session they benefitted from the most:

  • The one-on-one session with Sally Apokedak.
  • Sally Apokedak, Part I and II were incredibly valuable with wonderful insights.

Thanks for sharing that with our attendees and helping us to create better books for kids!

~ Heather L. Montgomery
Assistant Regional Advisor
Southern Breeze SCBWI

 See Les Stobbe’s conference schedule here.



Dear Sally,

I really wanted to thank you again for a fabulous weekend. I left encouraged and energized, as well as satisfied that I’d been very productive. Your help was exactly what I needed . . .

I can’t tell you how grateful I am for the time you gave me to help me become a better writer.

Conferences are invaluable, and I’ll continue to attend them, but you can’t get the one-on-one time like you can at a Writer’s Retreat with a skilled professional. That’s why I was willing to invest the money. It was a wise investment and fun.

~ Jean Wilund